BBC ADVERTISING SSOURCE

Google advertising row spreads to US brands – BBC News

Four major US brands pull advertising from Google as row over extremist content spreads beyond Europe.
Source: www.bbc.com

Gmail to end ad-targeting email scans – BBC News

Privacy groups cautiously welcome Google’s pledge to end scans of Gmail messages to personalise ads.
Source: www.bbc.co.uk

Gmail to end ad-targeting email scans – BBC News

Privacy groups cautiously welcome Google’s pledge to end scans of Gmail messages to personalise ads.
Source: www.bbc.com

Universities challenged on top 1% advert – BBC News

The advertising watchdog questions claims about universities being in the top 1% worldwide.
Source: www.bbc.co.uk

Facebook publishes fake news ads in UK papers – BBC News

Adverts contain a list of ten things to look out for when deciding whether a story is genuine.
Source: www.bbc.com

Facebook publishes fake news ads in UK papers – BBC News

Adverts contain a list of ten things to look out for when deciding whether a story is genuine.
Source: www.bbc.co.uk

Trump supporters slam Super Bowl ads that celebrate immigrants – BBC News

Usually it’s the musical guests who irritate american football fans – this year it was the likes of Budweiser.
Source: www.bbc.com

Google to let publishers charge users for ad-blockers – BBC News

The tech giant is also working on an ad-blocker of its own for the Chrome web browser.
Source: www.bbc.co.uk

BBC StoryWorks

Agile content production agency from BBC Advertising, embodying the BBC’s creative spark and rigorous editorial quality to help brands connect through
Source: advertising.bbcworldwide.com

BBC eyes vertical ads to boost mobile monetization – Digiday

The BBC is the latest media owner to adopt vertical video for its mobile apps, and expects them to deliver better revenue than display ads overseas.
Source: digiday.com

Google Responds After The Guardian and BBC Pull Advertising

The perils of programmatic.
Source: www.adweek.com

BBC – Wikipedia

The british broadcasting corporation (BBC) is a British public service broadcaster. There was no paid advertising on the BBC; all the revenue came from a tax on.. An earlier ten months of listings are to be obtained from other sources.
Source: en.wikipedia.org

Ukip plans to replace bbc licence fee with subscriptions and advertising

The licence fee should be scrapped and the BBC should be funded through subscriptions and advertising, Ukip has said.
Source: www.telegraph.co.uk

BBC and Whitehall pull ads from Google

The Government, the BBC, Channel 4 and TfL all play adverts on YouTube. Google, which own YouTube, hands a slice of the revenue to video owners, meaning terror groups are profiting.
Source: www.dailymail.co.uk

BBC and tremor video ink global partnership to boost global monetization opportunities

As arguably the world’s largest news brand generating almost 2 billion impressions each month, UK public broadcaster the BBC has decided to pair with Tremor Video to better monetize its global audience in APAC, North America and further afield; with the deal also giving an insight to the adtech company’s own global expansion program.
Source: www.thedrum.com

BBC Advertising

BBC Advertising connects brands to an influential and affluent audience on bbc world news, bbc earth tv and digital platforms including BBC.com, bbc world service, TopGear.com and BBCgoodfood.com.
Source: www.linkedin.com

Ad Agency J. Walter Thompson Backs new bbc documentary

When BBC World News launches a new four-part documentary this weekend, an unusual entity will be monitoring its progress. J. Walter Thompson, the large ad agency owned by WPP, is a co-producer. &#8…
Source: variety.com

Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy.
Source: betanews.com

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